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McDonald's "Signs"

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McDonald’s signs have always been a tool for restaurant owners to announce deals and products launches, but many of them have also conveyed messages of love, hope and respect. Through a collection of real signs in local communities – from small towns to big cities – we wanted to show that lovin’ has always been a part of McDonalds, long before it was part of the new brand vision. “Signs” is another way we are shining a little more light on the lovin’ that surrounds us. An important part of our journey to transform the customer experience is building upon our relationships with our customers. Our restaurant signs convey more than just promotions, they put lovin’ into the communities we serve with messages of support, gratitude and hope.
Creative Agency

Producer: Scott Gould, Ross Greenblat

Strategist: Claudia Steer

Account Executive: Lauren Davidson

Agency Production: Vincent Geraghty

Art Director: Nuno Ferreira

Chief Creative Officer: Susan Credle

Copywriter: Ryan Wolin

Executive Creative Director: John Hansa

Executive Producer: Mary Cheney, Denis Giroux, Ken Gilberg

Music Supervisor: Chris Clark


Producer: Dawn Guzowski, Dave Cea, Randy McEntee, Steve Kroodsma

Executive Producer: Kristin Branstetter

Music Production: Comma Music, Nylon Studios

Production Company

Production Company: The Mill, The Whitehouse


Brand: McDonald's

Categories: Fast food, Retail and Restaurants

Leo Burnett Chicago , 7 years ago