San Francisco Giants x Coors Light - Chilling in the Bay – Creating a Giant activation
To position Coors Light as a true local fan, Jack tapped a well-known SF Bay Area artist, Jeremy Fish, to create a custom, multifunctional mural wall within the Coors Light Cove branded destination at Oracle Park. To garner buzz around the installation, Jack developed an integrated 360-degree amplification program inclusive of paid social, organic social, experiential activation and use of existing sponsorship assets including an NBC Sports Bay Area broadcast feature and an in-game scoreboard feature. In addition, we hosted a mural unveiling event during the Giants vs. Padres game. The experience consisted of an artist meet and greet, a social sweepstakes for a chance to win prizes including tickets to the post-season, a photobooth engagement and branded freebies given to consumers in the space. Jeremy Fish also handed out limited-edition, signed screen prints of the mural to lucky fans who engaged with the mural. To ensure everyone in the stadium was aware of the mural and the onsite experience, a scoreboard feature with our combined video content was played with a CTA end card during the 2nd inning of the game.
No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.
Through the power of experience, we create meaningful relationships between people and brands.
But we don’t just create brand experiences. We create Experience Brands.
Promise + Proof = Experience Brand
We believe that great experiences drive loyalty and build advocates, but extraordinary experiences create Experience Brands. Brands that deliver proof on their promise at every touchpoint, time and time again.
At the core of our agency is our people. Founded by a man nearly a century ago who believed that experiences move people to act, we continue to live by this notion today. We are a dedicated team of strategists, creative innovators, world-class designers, futurists, operational experts and business partners.
Born out of smart insights and built creatively with a content-first approach, our award-winning experiences are imaginative and engaging, innovative beyond expectation, and flawlessly executed.
Each and every day we are driven to do one thing: Be Extraordinary.
This desire fuels our work and our culture. Because we don’t want to be ordinary. And neither do you.
Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.