The Alexander Centre - Branding

The Challenge 

Give Faversham’s Alexander Centre a new look that appeals to a more contemporary & modern audience.

The Manifest Approach 

We created a sophisticated and striking identity with enough flex and scope to give every event its own look and feel.

Overview 

Located at the heart of Faversham, The Alexander Centre is a locally run community centre for local business, leisure activities, weddings, training courses and more.

Looking to appeal to a more contemporary audience (recent years have seen a large number of high earners from London move to the town), Manifest developed a new visual identity and website for the centre.

The identity was built around the local name for the centre – The Alex. This gave us a flexible system for all of the brand touchpoints.

The typography chosen was modern with a classic, sophisticated edge and brought some dynamic and arresting layouts throughout the brand identity.