Over 5 billion condoms are used and thrown away every year. Most ending up in our waterways or landfill sites. HANX create biodegradable condoms so wanted an eco-friendly activation during sexual health month.
The Sexy Summer Garden at BOXPARK Shoreditch invited passers-by to ‘pluck themselves’ a contraceptive carnation or prophylactic pansy, featuring over 600 condom-loaded flowers, and save it for their next biodegradable bang. Each asset was accompanied by a social campaign to get peoples’ flowers ready to bloom.
We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to Break it Better.
Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever