Single Homeless Project - Give a home for good, not just for Christmas
In the time it takes to fill a Christmas stocking, one Londoner is forced into homelessness – every 9 minutes and 50 seconds and by Christmas 2022 over four thousand Londoners could be forced into homelessness.
Single Homeless Project, the largest homeless charity dedicated to helping Londoners in crisis, is calling for the Government to increase the Local Housing Allowance and raise the benefit cap proportionately to help Londoners pay their rent and stay in their own homes.
To raise awareness we created a digital campaign and PR installation, designed to remind us that everyone deserves a home for good – especially at Christmas.
By juxtaposing traditional homely motifs associated with Christmas with the desolate conditions of someone who would sleep rough, we wanted to confront people with the thought of spending Christmas alone and on the streets of London, instead of in the comfort and safety of their own homes.
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Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever