TUMS - Worthy Bingo

TUMS is America's most popular overeating relief that aimed for a solid yearly touch-down at the Super Bowl's ad craze. In this case, TUMS created a real-time bingo – a digital campaign in which Super Bowl viewers collect real-time game actions on their Tumsworthy bingo cards. 

This called for a diverse set of icon illustrations to represent things like touchdown celebrations, cheesy commercials, and any other possible variables. The bingo game identity was passed to us, and we did the whole ten yards of icons for the needs of all things digital.