Freshpet - Anti kibble campaign

To challenge the myth of kibble as a convenient long-lasting food for our four-pawed friends, we and Freshpet displayed a manifesto stating that unlike love towards our doggos, their food shouldn't be eternal.

To convey the campaign's organic and natural spirit, we coupled the nourishing premise with an organic, earthy color palette. Smooth strokes and a well-balanced selection of edible assets made the campaign more cuddly.