Hannoversche - Insure the now - Friends

The core of the Hannoversche Versicherung campaign is the two documentary-style portrait films, which show how life risk insurance can be advertised in a modern, highly emotional and yet timeless way. Thus, in both films, realized by the international star-director duo 32, the small but all the more important moments of happiness are portrayed, which make life worth living for the protagonists every day. The film was shot on 16mm film to once again emphasize the idea of the film in terms of craftsmanship.