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Alpen Gold- Optimism in Your Hands Part 2

22/10/2014
Creative Services Agency
London, UK
47
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Brand
Agency / Creative
Production
Post Production / VFX
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Just when you thought the story of the Alpen Gold holidaymakers was over, the second part of the commercial takes us back to their jet. Ogilvy Russia again commissioned Loco’s online, grading, and VFX team to bring the story to life. In the story’s epilogue, the plane encounters a patch of turbulence, so the optimist enjoys a piece of her almond and coconut chocolate bar and takes her mind off of the situation. When the pilot announces that they will need to make an emergency landing, the anxious pessimist grips the arms of the seat and her pessimist icon wobbles above her. The optimist looks toward the window, then turns to her friend as her cheery optimist icon swirls beside her. We cut to the airplane window, to find out the reason for her positivism and see the image of a luxurious island resort that Loco’s VFX team composited into the frame.
About LEAP

We are LEAP, the UK’s leading independent creative services agency. We work in collaboration with agencies, directly with brand advertisers and partner with the professional marketing community to support their creative implementation and project delivery requirements across all media.


We call it Creativity Delivered.


We’re an integrated team of 120+ creatives and designers, language and culture experts, film and image makers, digital technologists, content producers and production specialists.


We're a business built upon partnership. It's these partnerships with the professional marketing community, brand advertisers, agencies, suppliers and our people that define us.

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