Dixons - We Start With You

Advertising Agency
London, UK
Agency / Creative
The idea behind the powerful new creative, ‘We Start With You’, is centred firmly on the customer - what technology they are looking for and what fits in with their lifestyle. The main ‘We Start With You’ film features a stylised store containing thousands of products which are then eliminated in an exciting, elegantly choreographed routine, leaving the perfect product at the end. Further films feature a voiceover reflecting the expertise of Currys PC World colleagues - asking insightful questions to guide the customer to the right product.

AMV BBDO is the biggest agency in the UK by billings and has been for 21 years running. But being big doesn’t slow us down.

Being big brings us the best creative talent in the business, and we’re proud to be #1 Creative Agency in the UK #2 Creative Agency in the World  and have created #2 Campaign in the World for Libresse Bloodnormal. (WARC 100/Gunn Report)

We work closely with our client partners to propel their businesses forward, and we have the longest consecutive run of Golds in the history of the IPA Effectiveness awards.

We work with 28 clients and 66 brands domestically and internationally. Leaders like BT and challengers like Virgin. Household names like Mars and new players like iZettle.

Our global crowd-sourced production platform Flare Studio offers brands new ways to create content – and we’re continuously building on our offering of modern, diverse capabilities.

AMV’s new dynamic management team, headed up by our leaders Sarah Douglas & Alex Grieve, drive both our agency and the industry, with a huge focus on diversity, inclusion, gender parity and mental health.

We’re breaking new ground in winning more global awards for our work than any other UK agency, to fly the flag for UK advertising around the world.

But above all, our people continue to thrive from our belief that happy people make great work.