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Dixons - We Start With You

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The idea behind the powerful new creative, ‘We Start With You’, is centred firmly on the customer - what technology they are looking for and what fits in with their lifestyle. The main ‘We Start With You’ film features a stylised store containing thousands of products which are then eliminated in an exciting, elegantly choreographed routine, leaving the perfect product at the end. Further films feature a voiceover reflecting the expertise of Currys PC World colleagues - asking insightful questions to guide the customer to the right product.
Media Agency

Media Agency: Walker Media

Client

Advertiser: Dixons

Brand: Curry's PC World

Chief Marketing Officer: Gary Booker

Production Company

Director: Chris Cairns

Production Company: Partizan

Creative Agency

Creative Agency: AMV BBDO

Art Director: Jim Hilson

Copywriter: Toby Allen

Categories: Retail and Restaurants , Retail Stores

AMV BBDO, 6 years ago