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Webex - Webex Goes to Space

Webex
26/09/2022
Advertising Agency
New York, USA
11
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Credits

Insight
This fall will mark the beginning of NASA’s Artemis missions, a multiphase initiative that will see humans set foot on the Moon again to establish a base from which we can launch missions to Mars.

Such an ambitious goal requires pushing the boundaries of what is technologically possible across many fields, including communication. As part of Artemis I, Webex will conduct tests to extend the limits of deep space video collaboration.

Idea
Communicating with Earth in HD quality.

Conversing in deep space presents challenges. The Orion craft will be over 240,000 miles away, more than 1000 times further than the International Space Station, and that distance provides obstacles related to latency, interference and bandwidth limits.

If successful, Webex’s technology will allow astronauts to communicate with Earth in HD quality. To bring that vision to life, AKQA created a film showing a girl video calling her mother onboard a future Artemis mission, showing that while astronauts may be leaving Earth, they don’t need to leave home behind.

Impact
Houston, we have a connection.

While the missions are just getting started, the hope is that meaningful video communication will allow astronauts to stay better connected. Smooth connections to mission control and loved ones back home will provide emotional support on their voyage.

“I am so humbled, proud, and thrilled for Cisco to play a small part in this amazing once in a lifetime historic mission. With Webex we have the opportunity to transform communication with space and let all of humanity experience the wonder of exploration and discovery. All of this is the result of the hard work and dedication from a deeply passionate team.”

Aruna Ravichandran, Senior Vice Partner and CMO SaaS at Cisco

About AKQA US

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.