Lenovo - Goat

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video
This is the first campaign for Lenovo from DLKW, launching the new Yoga tablets and notebooks. The TV spots feature Ashton Kutcher, in a number of weird and wonderful scenarios, demonstrating how the versatility of the product allows you to do more of what you want. The TV ads will be supported by print, point of sale and outdoor media and aired across the US Europe and Asia.

Genres: Comedy, People, Storytelling

Categories: Tablets, Consumer Electronics

MullenLowe EMEA, 5 years ago