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Group745

Burt's Bees - Uncap Flavor

02/10/2014
Production Company
New York, United States
17
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Credits
For the popular beauty and wellness brand’s new line of flavored lip balm, we created this playful spot featuring coconut umbrellas, mint parachutes, grapefruit butterflies, and - of course - bees. This is the first ever television campaign for Burt’s Bees as the iconic brand introduces new flavors of lip balm to the public as a compliment to their famous peppermint variety. We’ve tried them all, one of the perks of working on an account like this. Vanilla Bean is still our favorite, but the others certainly have their charm.
About Brand New School New York

We are an integrated creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, telling stories, solving problems and shaping experiences for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.