Wiggle- We're for the Good Stuff- MTBLoco’s Aidan Taub worked closely with Creative Director Seb Hill at BBD Perfect Storm to create three films for Wiggle, the UK’s biggest online bike shop. Taking thousands of photographs of real Wiggle staff and customers experiencing the highs and lows of road and mountain biking, Aidan crafted sequences of stills to reflect the poetic script and driving beat of the music. Playing with the themes of animated gifs and stop-frame animation, the results allude to the adventures of the open road and the closed trail.
The videos are hosted on Wiggle’s YouTube Channel.
Post Production / VFX
Executive Producer: Chris McKeeman
Post Production Company: Loco
Audio Post Production: Greek Street Studios
Editor: Aidan Taub
Creative Agency: BBD Perfect Storm
Producer: Leila Roberts
Categories: Sports and Leisure, Outdoor EquipmentLEAP, 6 years ago