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Wiggle- We're for the Good Stuff- MixedEmbed With Credits

94

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Loco’s Aidan Taub worked closely with Creative Director Seb Hill at BBD Perfect Storm to create three films for Wiggle, the UK’s biggest online bike shop. Taking thousands of photographs of real Wiggle staff and customers experiencing the highs and lows of road and mountain biking, Aidan crafted sequences of stills to reflect the poetic script and driving beat of the music. Playing with the themes of animated gifs and stop-frame animation, the results allude to the adventures of the open road and the closed trail.

CREDITS

Brand

Agency / Creative

Post Production / VFX

Editorial

Music / Sound

Categories: Sports and Leisure, Outdoor Equipment

LEAP, 8 years ago