To launch limited-edition Bacon Wrapping Paper, the brand partnered with famous rapper turned cookbook author, Coolio to create the video content “Wrappin’ with Coolio.” Set like a tv special, Coolio teaches the world how to wrap gifts and food with bacon in his own signature style.
The video begins with a “Night Before Christmas”-esque rhyme done by Coolio before he shows you everything you need to make your guests feel like cherished “Ho Ho Homies.” He shows how turn even a “regifted pair of socks into the center-cut of attention” and how to wrap any gift up “tighter than your jeans on Thanksgiving.” He then moves on to his cooking-segment to show how to wrap a turkey roast in a Black Label Bacon weave, “snug in that flavor sweater.”
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We have a single-minded approach to creativity that transforms brands in the minds and hearts of consumers. We define creativity as the magical ability to capture and hold the attention of an audience while you give them some information, a demonstration, or an experience that changes the way they think, feel or act.
BBDO MW creates work that moves people because people move brands. From making masks irresistible with the glorious smell of bacon, to selling homes without ever saying the word ‘home’, to uniting a community with 3M Post-It notes, these moments rise above the sea of sameness. They make people take notice, they move them.