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HP: Sauce of Manliness

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Heinz got younger consumers thinking about HP Sauce with a tongue-in-cheek campaign, linking this classic condiment to a set of unwritten rules that men live by when it comes to doing 'manly stuff' (like DIY or watching football).

Brand: HP

Advertiser: H.J. Heinz

Categories: Food, Sauces and Spreads

M&C Saatchi London, 7 years ago