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Group745
Group745
Group745
Group745
Group745
Group745

NatWest: The House that Built Jack

13/08/2014
Advertising Agency
London, UK
71
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Natwest ramps up its surge of 'helpful banking' initiatives with a mortgage campaign built around 'NatYes' - a clear manifestation of the bank's commitment to lending.
About M&C Saatchi London

WHO ARE WE?

Entrepreneurs. Designers. Strategists. Incredibly logical minds and thoroughly artistic folk. We are a force field of creative people working across 14 group divisions with expertise in advertising, brand management, PR, customer relationship management, data insight and digital marketing.

MAKE CHANGE

For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its government. Joining forces with the former LIDA agency gives us new strength in data-driven behaviour change at a personal level.

Our national behaviour change movements are activated right down to the individual. And our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone, and every single someone. To change how they think, and how they act.

Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

CHANGE MADE SIMPLE

We have a devilishly simple process to make change happen. It begins with our commitment to Diversity of Thought. Similar people think similar things, so we must bring a diverse group together to consider all perspectives and possibilities to effect change.

Brutal Simplicity of Thought distils this to the most powerful way to make change. And that pure idea is then dramatised and amplified across all channels and audiences to drive change.