Disney - Encanto Interactive In-Email Wordsearch

With the knowledge that fans of Disney enjoy taking part in quizzes, polls and other ways to show they know the film inside out, users are asked if they have a ‘gift for wordsearches’ and upon completion of the word search, are warmly welcomed into the magical family Madrigal. Armadillo achieved interactivity in email using pure HTML and CSS. Inputs, labels and animation are the key elements to making this work.  

The wordsearches were achieved using a table-based grid to display the content. All the correct letters in the table could be clicked on turning the cell grey. Once all correct letters for the word are selected the whole word is then highlighted. At the same time, a strike-through and highlight appears on the question. This provided a great user experience as it's clear which questions have already been answered.