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Walkers - Blindfold Taste Test

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The Great British public will see Gary Lineker unveil Walkers 6 new finalist flavours for their Do Us a Flavour campaign. In a parody of blind taste tests, we see Gary challenge blindfolded participants to try the crisps and the dishes they were inspired by and see if they can tell the difference. There are six new ads, supported by Digital, Social and Outdoor activity. Each ad focuses on one of Walkers new flavours - Cheesy Beans on Toast, Hotdog with Tomato Ketchup, Pulled Pork in a Sticky BBQ Sauce, Sizzling Steak Fajita, Chip Shop Chicken Curry and Ranch Raccoon. In the Ranch Raccoon ad he challenges someone to taste test the flavour compared to a real life raccoon. After feeling and smelling the animal, the courageous volunteer takes a crisp and eats it exclaiming that he thinks that the crisp is actually the real thing, much to Gary’s dismay. The first airing is tomorrow night. The six finalist flavours are now on shelf and up for public vote at, one of which will be crowned the UK’s first Flavour Millionaire and scoop the £1million prize.

Edit Company: The White House

Post Production / VFX

Post Production Company: The White House


Advertiser: PepsiCo

Brand: Walkers

Production Company

Director: Paul Weiland

DOP: Ivana Bohuslavova

Production Company: Weilands

Creative Agency

Creative Agency: AMV BBDO

Creatives: Sonny Adorjan & Milo Campbell

AMV BBDO, 8 years ago