IED - Istituto Europeo di Design - Reboot
Insight
Since its foundation in 1966, IED has seen creativity as the means to help the world become a better place by challenging the status quo.
Working in a large Mediterranean-style laboratory that places the individual and their uniqueness in the centre of a transnational network, IED discovers people who can change the world through the power of ideas.
Idea
Inspired by design as a universal language for change.
AKQA reframed and developed a new strategy and creative direction relevant for IED’s broad global audience and to inspire 2000 employees.
The lab for co-disruption establishes a new positioning and builds a fresh visual approach and contemporary tone of voice.
Impact
Calling future talent.
Consistent, cooperative and engaging, IED’s new dynamic modular design system is suitable for all physical and digital touchpoints.
The refreshed IED is for everyone who wants to learn, explore and look beyond conventions.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.