MAIA - Making Money Better
The Money Awareness and Inclusion Awards – the MAIAs – celebrate the increasingly important work being done to help people understand money better, and benefit from the financial system. Our goal was to help make financial literacy accessible and dynamic.
We created a new visual identity that felt fresh, clean and open – a change from the traditional world of banking/financial institutions. The new branding was launched at the Awards ceremony in May 2022. We are currently working on a campaign to raise further awareness for the awards to launch later in the year.
We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to Break it Better.
Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever