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Group745
Group745
Group745
Group745
Group745
Group745

Tinder - Green Flags Only

Tinder
21/07/2022
Advertising Agency
London, UK
28
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Credits
Brand
Agency / Creative

It’s a match! – MAKING ONLINE DATING SAFER

We’re super excited to drop our first campaign for Tinder, to promote their new safety features and help Gen Z daters feel more in control – ultimately repositioning the app as a place to make real connections.

In these upbeat and edgy spots created with director India Harris, we hero the green flags that daters should look out for – rather than preaching about red flags. Photo Verification, Block Listand Video Chat features designed by Tinder’s safety team, to facilitate a pre-IRL date that puts comfort first. Inspired by our Gen Z research, we created a high energy look & refreshingly honest tone – this campaign might be about safety first, but it’s definitely got the fun factor.


About Crispin Porter + Bogusky London

We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to Break it Better.


Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever