Single Homeless Project - Invisible Coffee
We wanted to do something to help the homeless in our beloved stomping ground, King’s Cross. So we created the Invisible Coffee Company, a riff on overpriced coffee culture designed to lure punters in and part with their money for a worthier cause.
Many Londoners will happily spend over £3 on a coffee, while someone sleeps rough only metres away. When you’ve got no home and no money, no-one asks your name or how you’re doing. It’s easy to see how someone could feel invisible.
We pounded the streets selling invisible lattes, espressos and americanos, together with our partners Single Homeless Project – with all proceeds going directly to the charity.
This coffee might not warm you up, but it certainly warmed a lot of hearts.
We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to Break it Better.
Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever