​How do you get people to realise there’s no time for learning curves in a crisis?

Rayvn are a critical events management business. “Holy Moly! Call in for bandage reinforcements - Hugo slipped on a cucumber sandwich at the JPMorgan Summer party” That ain’t what Rayvn do. Rayvn is a simple app that allows companies to predict, effectively manage and successfully resolve a crisis or critical event that could mean life or death.

Insight
Complexity always feeds a crisis, but preparation feeds simplicity.

Our idea
Emailing 30 people at the same time, dead easy. Try emailing 30 people at the same time, all while your desk is on fire, not so easy. Simple isn’t so simple in a crisis.

Fame
This was Rayvn's first foray into international expansion. Launching in Amsterdam where they had zero unprompted awareness, it generated a huge increase in web traffic. And the inbound sales have been off the charts. Simple.