ICIS - Don't Buy.

How do you get a B2B audience to see the value of a merger between two titans of industry?

Want to know the last thing the CEO Dean Curtis said to Paul before signing the contract? "We want to be provocative. But without breaking trust".

Insight
Wet paint, keep off the grass, red buttons. Tell someone to do something, and they’ll often do the complete opposite.

Our idea
ICIS are more than just a Price Reporting Agency (PRA), they go much deeper, adding value to the value. So we asked the audience not to buy ICIS just for the data.

Fame
Game-changing fame that got tongues wagging and cheque books opening. A 85% increase in inbound sales leads. So of course the sales team loved it!