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Group745
Group745
Group745
Group745
Group745
Group745
ICIS - Don't Buy.
ICIS
11/07/2022
Group745
Advertising Agency
London, UK
29
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Credits
Brand
Agency / Creative
Media

How do you get a B2B audience to see the value of a merger between two titans of industry?

Want to know the last thing the CEO Dean Curtis said to Paul before signing the contract? "We want to be provocative. But without breaking trust".

Insight
Wet paint, keep off the grass, red buttons. Tell someone to do something, and they’ll often do the complete opposite.

Our idea
ICIS are more than just a Price Reporting Agency (PRA), they go much deeper, adding value to the value. So we asked the audience not to buy ICIS just for the data.

Fame
Game-changing fame that got tongues wagging and cheque books opening. A 85% increase in inbound sales leads. So of course the sales team loved it!


ICIS and CDI Merger Campaign - Ad Campaign by Mellor&Smith - Paul Mellor


ICIS and CDI Merger Campaign - Ad Campaign by Mellor&Smith - Paul Mellor


ICIS and CDI Merger Campaign - Ad Campaign by Mellor&Smith - Paul Mellor


ICIS and CDI Merger Campaign - Ad Campaign by Mellor&Smith - Paul Mellor
About Mellor&Smith

Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.

Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.

The fact is, 89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

* That's Mellor&Smith, not the royal 'we'.


And remember take our Fame-o-Meter here. Discover how famous your brand is, and could be.