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Group745
Group745
Group745
Group745
Group745
Group745

CTEK - New Fashioned Refuelling.

CTEK
11/07/2022
Advertising Agency
London, UK
37
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Credits
Brand
Agency / Creative
Media

How do you convince landlords to realise they should invest in Electric Car chargers?

Getting someone to break with convention is dead easy, right? Anyone who says 'yes' has never done it. Landlords, property owners, and the operational people running property companies weren't thinking about providing electric car charging.

Insight
The public always like things that feel familiar, and with electric cars, refuelling has now gone full circle. Like when a horse was left outside the Inn.

Our idea
New fashioned refuelling. It worked back then, and it works now.

Fame
Off the charts. More inbound sales enquiries than CTEK have ever had. And it coincided with CTEK floating on the Swedish stock market. Ooooof.


CTEK Electric Car Charging - EV Chargers - Ad Campaign by Mellor&Smith - Paul Mellor


CTEK Electric Car Charging - EV Chargers - Ad Campaign by Mellor&Smith - Paul Mellor


CTEK Electric Car Charging - EV Chargers - Ad Campaign by Mellor&Smith - Paul Mellor


CTEK Electric Car Charging - EV Chargers - Ad Campaign by Mellor&Smith - Paul Mellor



About Mellor&Smith

Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.

Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.

The fact is, 89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

* That's Mellor&Smith, not the royal 'we'.


And remember take our Fame-o-Meter here. Discover how famous your brand is, and could be.