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Proceive - Crave The Best.

Proceive

11/07/2022

Mellor&Smith

Advertising Agency

London, UK

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11/07/2022

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Brand

Agency / Creative

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How do you convince Mums to just try your pregnancy supplement?

Proceive is growing fast, putting them in direct competition with the biggest Goliath in the category; Pregnacare. Proceive is a vastly superior product, but they don’t have 30 years of history and huge incumbent status.

Insight
Mums are never more in tune with what their body needs, than when they are pregnant.

Our idea
Crave the best for your baby.

Fame
The campaign solidified Proceive's relationship with Boots, they were included in the highly sought-after '3for2' offer within Boots... AND they sold an absolute shed-load of their pregnancy product. Eeeesh 🔥

* Oh and ‘we’ got pregnant. The Mellor&Smith copywriter (who was trying) succumbed to the strength of her creativity and conceived at time of writing the Ad. Powerful words indeed.

About Mellor&Smith

Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.

Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.

The fact is, 89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

* That's Mellor&Smith, not the royal 'we'.

And remember take our Fame-o-Meter here. Discover how famous your brand is, and could be.

MORE ABOUT Mellor&Smith

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