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Mango Bikes - NO BS

Mango Bikes
08/07/2022
Advertising Agency
London, UK
20
Share
Credits
Brand
Agency / Creative
Media

Monocoque? Bulge Butted? We haven’t the foggiest either.

​We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes are up due to demand. But now Mango now have a cult following.

Insight
Bike brands talk a lot of shite, they make things sound complicated just so they can charge a fortune. And the average person on the street doesn't care about Bike Science (BS).

Our idea
No BS (Bicycle Science). Just colourful, well made bikes.

Fame
A whopping 215% increase in website traffic, almost overnight.


Mango Bikes - NO BS - Ad Campaign by Mellor&Smith - Paul Mellor


Mango Bikes - NO BS - Ad Campaign by Mellor&Smith - Paul Mellor


Mango Bikes - NO BS - Ad Campaign by Mellor&Smith - Paul Mellor
About Mellor&Smith

Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.

Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.

The fact is, 89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

* That's Mellor&Smith, not the royal 'we'.


And remember take our Fame-o-Meter here. Discover how famous your brand is, and could be.
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