AMP Athletic - My Pants Are In The Wash
How do you get thousands of affluent Maryleboner’s to take notice of a gym?
Since opening their doors AMP Athletic had grown steadily through referrals and word-of-mouth. But they knew that to really grow they needed to grab the opportunity with both hands.
Insight
Most people want to be fitter. But instead of hitting the gym 3 times a week, they find all sorts of excuses for not getting off their arse.
Our Idea
With AMP Athletic, you can silence that little voice in your head.
Fame
More walk-ins, more inbound sales enquiries and waaaaay more PR opportunities with the glossies.
Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.
Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.
The fact is, 89% of the work out there is ignored.
Guff. Vanilla. Wallpaper. Bland. Meaningless.
Treating the public with contempt.
If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.
You have to want to get noticed.
Strike a match, light the catalyst, watch it burn brighter than ever. Fame.
* That's Mellor&Smith, not the royal 'we'.