As part of a campaign to launch the new season of hit Netflix show Bridgerton, Brave brought Lady Whistledown’s scathing wit into the 21st century.
In collaboration with Netflix, the campaign saw Lady Whistledown popping into iconic US magazines, such as Us Weekly and People, and newspapers like the New York Times and Washington Post. Written in Lady Whistledown’s signature gimlet-eyed tone, these placements riff off existing gossip formats, giving 21st-century readers a taste of the Regency.
But Lady Whistledown wasn't content to simply take over the press. She partnered with leading gossip Instagrammers Deux Moi, Diet Prada and Overheard LA to comment on the latest trends, report rumours and respond to reader questions. Fetch your smelling salts, nowhere is safe from Lady Whistledown.
The campaign broke alongside the launch of show and was sure to enchant a new generation of Bridgerton viewers.