Amgen - Leave no patient behind
How we combined science, storytelling and animation to convey the unmet needs of lung cancer patients
Our in-house medical directors, creatives and animators collaborate on impactful content to incite pathologists to change their behaviour towards testing and to do this as emotively as possible using film.
Today’s world is faster, more complex and more connected, where many old assumptions no longer apply. But despite this ever-changing landscape, we still need to deliver business results and in order to do so, engage effectively with all stakeholders - customers, employees, partners, societies. Engage in a way that drives lasting change.
Today’s challenges need a new solution. A flexible ecosystem of specialists, working together to solve problems in a pragmatic way, that is creatively ambitious and impacts the business.
The Creative Engagement Group (TCEG) partners with clients to provide employee engagement, learning & training solutions, scientific engagement and capability building, all underpinned by applied behavioural science.
We engage internal and external audiences through the creation and delivery of live & virtual experiences, film, digital, and immersive content.
The Creative Engagement Group is headed by Group CEO, Russ Lidstone and is part of the Huntsworth Group.