Xylem, the water technology company, have once again teamed up with Pep Guardiola and Manchester City FC (one of Europe’s most sustainable clubs), to push Xylem’s message of fixing the world’s water issues. 

Led by Pep Guardiola, this new campaign has been created to encourage us all to take steps to help solve the world’s water problems. 

Launching with an emotive plea from Pep himself, he lays out the facts and asks us all to help to do our bit, by taking actions such as walking in solidarity with those that have to walk long distances for clean drinking water.Or by the simple act of picking up litter that can pollute our waterways, when we’re out for a walk or for a jog.

This launch film then drives viewers to sign up to a ‘water challenge’ on Strava where they can log their activity and encourage friends and family to do the same.