Brave
Tue, 21 Jun 2022 15:04:01 GMT
Xylem, the water technology company, have once again teamed up with Pep Guardiola and Manchester City FC (one of Europe’s most sustainable clubs), to push Xylem’s message of fixing the world’s water issues.
Led by Pep Guardiola, this new campaign has been created to encourage us all to take steps to help solve the world’s water problems.
Launching with an emotive plea from Pep himself, he lays out the facts and asks us all to help to do our bit, by taking actions such as walking in solidarity with those that have to walk long distances for clean drinking water.Or by the simple act of picking up litter that can pollute our waterways, when we’re out for a walk or for a jog.
This launch film then drives viewers to sign up to a ‘water challenge’ on Strava where they can log their activity and encourage friends and family to do the same.
Advertiser: Xylem x Manchester City FC
Creative Agency: Brave
Creative Director: Paul Pearson
Art Director: Nathan Salf
Copywriter: Jake Bean
Producer: Becks O'Sullivan
Producer: Sam Topley
Planning Partner: Dave Lawrence
Planner: Alice Burke
Business Director: Declan Garvin
Account Director: Mike Roberts
Production Company: Chief Productions
Director: Yoni Weisberg
Producer: Tessa Hamilton
Sound Company: String & Tins Ltd.
Producer: enter name
Media Agency: LOOP
Genres: Dialogue, Storytelling, People
Categories: Environment, Corporate, Social and PSAs
Brave, 1 month ago