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Xylem - Take steps to solve water

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Xylem, the water technology company, have once again teamed up with Pep Guardiola and Manchester City FC (one of Europe’s most sustainable clubs), to push Xylem’s message of fixing the world’s water issues. 

Led by Pep Guardiola, this new campaign has been created to encourage us all to take steps to help solve the world’s water problems. 

Launching with an emotive plea from Pep himself, he lays out the facts and asks us all to help to do our bit, by taking actions such as walking in solidarity with those that have to walk long distances for clean drinking water.Or by the simple act of picking up litter that can pollute our waterways, when we’re out for a walk or for a jog.

This launch film then drives viewers to sign up to a ‘water challenge’ on Strava where they can log their activity and encourage friends and family to do the same. 


Advertiser: Xylem x Manchester City FC

Creative Agency

Creative Agency: Brave

Creative Director: Paul Pearson

Art Director: Nathan Salf

Copywriter: Jake Bean

Producer: Becks O'Sullivan

Producer: Sam Topley

Planning Partner: Dave Lawrence

Planner: Alice Burke

Business Director: Declan Garvin

Account Director: Mike Roberts

Production Company

Production Company: Chief Productions

Director: Yoni Weisberg

Producer: Tessa Hamilton


Sound Company: String & Tins Ltd.

Producer: enter name

Media Agency

Media Agency: LOOP

Genres: Dialogue, Storytelling, People

Categories: Environment, Corporate, Social and PSAs

Brave, 1 month ago