Tate and Shanghai Museum - Landscapes Reimagined

Tate and Shanghai Museum

21/06/2022

Factory 42

Experiential Marketing

London, UK

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21/06/2022

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‘Landscapes Reimagined’ is a bleeding-edge augmented-reality app created by Factory 42 with the Tate and Shanghai Museum to allow users to explore, engage with, and create art in new and innovative ways. Showcasing timeless art from the UK and China, users can explore different styles of landscape painting and create their own works of art in AR, merging various artistic motifs and elements like never before.

The app is part of a research project, ’Shaping the Connected Museum II’, funded by the AHRC. The partners include The Mixed Reality Lab at The University of Nottingham, NVIDIA-Joint Lab on Mixed Reality at the University of Nottingham Ningbo China and The University of Exeter.'

About Factory 42

OUR MISSION IS TO MAKE KNOWLEDGE ENTERTAINMENT THROUGH EXPERIENCES THAT MATTER

We are an immersive storytelling studio.

We use technology and decades of TV/Film and Live Experience techniques to ensure our projects, products and content are as impactful, memorable and immersive as possible. All of this helps us make knowledge entertainment.

OUR VALUES

Clearly defined values drive our culture and decision making

HIGH QUALITY

We aim high and take huge pride in producing the highest quality work

HUMAN CENTRED

Everything we do is about our customers and audiences

HUNGRY

We are passionate about our mission and we come to work hungry to deliver

HUMBLE

We are humble enough to want to learn everyday

HAPPY

We are happy to come to work and happy to be at work