Peach
dlmdd
liahome
I Like Music
Electriclime gif
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Carlsberg - Brewing for a better world

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Insight
Almost 30% of Carlsberg’s dividends are given to initiatives for a better tomorrow.

Ever since its founding 175 years ago, Carlsberg has had a consistent history of cultural philanthropy and supporting scientific advances, including the invention of the pH scale and the purification of yeast, leading to the discovery of insulin.


Idea
Every can comes with a story told in immersive AR.

For the brewery’s 175th anniversary, every Carlsberg can becomes an invitation to explore the brewery’s actions to make our world and beer better. A QR code is your ticket to enter a universe where visitors can explore, navigate and learn about the initiatives.

Kickstarting the series is the story of how Carlsberg supports space exploration to find black holes and dark matter. The experience is narrated by a digital rendition of actor and icon Mads Mikkelsen and may be visited wherever you drink a can of ice-cold Carlsberg.

Impact
The more you know, the better it tastes.

The 175th anniversary AR episodes are vital in explaining how better tastes better. Space exploration is just the beginning, with more future adventures on the horizon.

AKQA UK, 2 months ago