Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

You Are My Son

 144 Add to collection
Lowe SSP3 Colombia has launched its latest new campaign for the Colombian Ministry of Defence, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society. Mother's Voice is the follow up to the multi award winning Operation Christmas, Rivers of Light and last year's Operation Bethlehem. Again utilising intelligence from the MOD and the Colombian Army and Navy, Mother's Voice tells the real life story of 31 Mothers whose sons and daughters have either joined or have been taken by FARC, against their will. The Mothers were asked to bring photographs of their children to the shoot and to send a message to them to consider demobilisation. The heart rending strapline is Before you were a Guerrilla, you were my Son.

Genres: Documentary, Music performance, Music & Sound Design, People, Storytelling

Categories: Political, Corporate, Social and PSAs

MullenLowe EMEA, 7 years ago