Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn’t yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspersed with brand messages from key Unilever brands such as Ponds, Dove and Lifebuoy. It won a bronze and three gold and Lions at Cannes 2014.
Genres: Music performance
Categories: Phones, Consumer ElectronicsMullenLowe EMEA, 8 years ago