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Libero - Explain It With Footbal

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The first ever advertising campaign for independent football and lifestyle magazine Libero, went viral soon after launch accumulating over a million views in just two weeks. The four on-line and ads each show situations that couples all around the world will no doubt be familiar with: a woman trying to explain something to her other half, who looks interested but totally confused by what she is saying. LOLA twisted this classic situation by having the women get their message across by using football analogies to help the men understand. If they explain it with football……..

Genres: Comedy, People, Storytelling, Dialogue

Categories: Media and Entertainment, Magazines

MullenLowe EMEA, 7 years ago