DSV - Onwards
Insight
Transport and logistics company DSV is defined by change, demonstrating a history of business acquisitions and rapid growth.
DSV is a global leader with a diverse set of employees, all determined to drive the world forward. This entrepreneurship deserves a framework for consistent storytelling across all touchpoints, united by drive and built for change.
Idea
Giving 80,000+ entrepreneurs a cohesive and clear path forward.
The Global Design Consistency Initiative delivers a strong identity in every story told. In turn, updating legacy design decisions and transforming DSV’s identity into a simple set of applicable building blocks.
Impact
A North Star for DSV to follow.
DSV’s new identity has created a North star for everyone to follow, giving employees a clear core of consistency. It offers an unequivocal directive that leaves the people of DSV proud and empowers them to proceed with a consistent voice, whether based in Shanghai, Stockholm or San Diego.
Having been a decade-long partner for DSV on a growth journey of 252.03% in share price over the last five years, AKQA’s Global Design Consistency Initiative is the natural next step in a success story set to continue.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.