C6 Bank - Pixel

The Brazilian digital bank C6 Bank launched this new campaign that highlights the variety of colors and customization possibilities of credit and debit cards. As the pixel is a very important element to enhance the colors, the film “Pixel” is formed by C6 Bank cards, as if each one of them were a pixel of the image, using an illustration technique. Behind the wide color palette is the idea of ​​valuing the customer. Throughout the advertisement, messages are displayed with the advantages of the cards that, in addition to being personalized, do not have an annual fee and have an unexpired points program. The ad was created by Tech and Soul and produced by Piloto.