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Supervalu - Share the Magic

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SUPERVALU | SHARE THE MAGIC

We were delighted to play our part in bringing a tear to the nation’s eye this week with our work on Supervalu’s ‘Share the Magic’ new Christmas ad campaign,  Windmill Lane was set with the task of creating a flying digital double of Deermuid the deer to cover those “how did they get the deer to do that?” moments of magic 

With just three weeks to pull this together post shoot, it was a truly heroic effort by Graham Gallagher (Guardians of the Galaxy, Jungle Book, My Little Pony) and his entire creature team 
Huge thank you to everyone at Antidote, TBWA and Supervalu for the opportunity to work on this incredible project!


PRODUCTION

PRODUCTION COMPANY : Antidote

DIRECTOR: Ben Liam Jones

PRODUCER: Andrew Freedman

LINE PRODUCER: Paula Stewart

DIRECTOR OF PHOTOGRAPHY: Nick Morris

ART DIRECTOR: Ciara O’Donovan

PRODUCTION COORDINATOR: Ed Griffin

CAST & EXTRAS COORDINATOR: Kate Gurren

LOCATION MANAGER: Maria O’Connor

ASSISTANT LOCATION MANAGER: Niall Milton

MEDIC / COVID COMPLIANCE: Blue Screen Medics

1ST AD: Nick Thomas

2ND AD: Richie Cosgrove

3RD AD: Conor Flannery

TRAINEE ADS: Aoise O’ hUiginn, Karen Byrne

FOCUS PULLER: Declan King

2ND AC: Peter Delaney

DIT: Trevor Whelan

GRIPS: Jimmy Gillen

VIDEO ASSIST: Rizwan Rao

CAMERA TRANSPORT: Wayne Reidy

SOUND RECORDIST: Dean Murray

BOOM OP: Dave Harris

PROP BUYER: Sarah Cruise

ASSISTANT BUYER: Jack Prendergast

DRESSING PROPS: Arne Klohn, Frank Prendergast, Jonny Blayney Rene Knol

STANDBY PROPS: Christina Brosnan

ASSISTANT PROPS: Ryan Davis

PROP TRAINEES: Louise Roche, Katya Greene

PROP TRANSPORT: Damien Hayes

ANIMAL HANDLER: Eddie Drew

SFX: Film FX

STYLIST: Sarah Flanagan

ASSISTANT STYLIST: Aoife McEnaney

HAIR & MAKEUP: Kellie Fitzgibbon

GAFFER: Stephen McCarthy

ELECTRICIANS: Eimear Ennis Graham, Stephen Doyle

GENNY OP: Niall Mannion

PRAC SPARK: Damien Heffernan

POST

POST PRODUCTION: Windmill Lane

VFX SUPERVISOR: John Kennedy

ANIMATION DIRECTOR: Graham Gallagher

HEAD OF CG: Fred Burdy

2D SUPERVISOR: Donal Nolan

RIGGER: Wei-Ning Wang

MODELLING & TEXTURING: Darko Mitev

GROOM: Herman Fernandes

PIPELINE: Anant Gupta

COMPOSITING: Ian Jacobs

EDITOR: John o’Connor & Caleb Long

COLOURIST: Matt Branton

POST PRODUCER: Deborah Doherty

VFX COORDINATOR: Suzanne Fitzpatrick

CLIENT

CLIENT : SuperValu

MARKETING DIRECTOR: Ray Kelly

RETAIL MARKETING MANAGER: Shane Lynch

BRAND MANAGER: Eoin Lynch

AGENCY

AGENCY: TBWA\Dublin

EXECUTIVE CREATIVE DIRECTOR: Des Creedon

ART DIRECTOR: Paul Arthurs

COPYWRITER: Martin Corcoran

PRODUCER: Shane Mulrennan

SUPERVISING PRODUCER: Onagh Carolan

ASSISTANT PRODUCER: Emily Forkin

BUSINESS DIRECTOR: Yvonne Caplice

ACCOUNT MANAGER: Eibhinn McLoughlin

ACCOUNT MANAGER: Kate O’Neill

SOCIAL MEDIA CONTENT MANAGER: Amy Tumelty

SOCIAL CONTENT DIRECTOR/EDITOR: Rupert Morris

Genres: Visual VFX

Categories: Retail Stores, Retail and Restaurants

Windmill Lane, 2 months ago