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Air Miles - Air Miles - Detour: Morin Heights

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This documentary style branded content tells the story of the music scene in Morin Heights, Quebec. The video was used to promote a contest sponsored by Air Miles. The Air Miles’ Detour campaign is a contest among five small towns across Canada where the winner will be rewarded with a free Meghan Trainor concert.


Advertiser: Air Miles

Production Company

Production Company: Black Box Productions

Director & Editor: Ben Goloff

Cinematography: Josh Usheroff

Genres: Music performance, Documentary, People, Scenic

Categories: Tourism, Sports and Leisure

Black Box Productions, 2 months ago