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Samsung - Know Your Colour

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Recognising the creative flair in their Gen Z audience, these 5 films for Samsung featured micro-stories highlighting the worlds of younger creatives. Showcasing the new Samsung Galaxy S20 FE as a phone for everyone; from photographers and gamers to artists and influencers. We brought in Director Tom Wakeling whose knowledge of youth culture across Instagram & TikTok proved invaluable in bringing these to life. Shot in 9:16  with a clean cinematic-documentary aesthetic, each film featured a distinct colour palette representing one of the phone colours available.

Client: Samsung

Agency: RAPP

Production Company: Irresistible Studios

Director: Tom Wakeling

Producer: Jake Hafer

DOP: Dan Atherton

Genres: Animatics, Tabletop, Animation, In-camera effects, People, Visual VFX

Categories: Consumer Electronics, Mobile Devices

Irresistible Studios, 2 months ago