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GHD - Wish Upon a Star

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Tasked with bringing GHD’s 2020 Christmas campaign to life, Irresistible Studios partnered with renowned Director Remi Paringaux to helm this global campaign. A reimaging of the biblical fable of the Three Wise Kings, we put a contemporary spin on the tale with a glamourous triage of Three Wise Queens set against the industrial backdrop of London's hallowed East End. Including a TVC, supporting OOH film and stills, everything was shot across two days with the aim of achieving peak contemporary opulence and luxury.

Client: GHD

Agency: Cult

Production Company: Irresistible Studios

Director: Remi Paringaux

Producer: Jake Hafer

DOP: Kit Fraser

Genres: Drama, Animatics, Storytelling, People, Luxury, Fashion & Beauty, Animation, Tabletop, In-camera effects, Visual VFX

Categories: Hair care, Beauty & Health

Irresistible Studios, 2 months ago