​Tasked with bringing GHD’s 2020 Christmas campaign to life, Irresistible Studios partnered with renowned Director Remi Paringaux to helm this global campaign. A reimaging of the biblical fable of the Three Wise Kings, we put a contemporary spin on the tale with a glamourous triage of Three Wise Queens set against the industrial backdrop of London's hallowed East End. Including a TVC, supporting OOH film and stills, everything was shot across two days with the aim of achieving peak contemporary opulence and luxury.​