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Tencel - Forest to Fibre

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To support Tencel’s launch campaign into the consumer market, the Covert studio were commissioned by Journey Further to produce a film that explored the production process of Tencel fibres.

From the humble beginnings of a Beach tree, the fibres undergo a transformative process that includes spinning, colour dying and threading as it is worked into various branded garments such as Gym Shark and H&M.


Client: Tencel

Agency: Journey Further

Creative Director: Ben Ducker

VFX/Motion Design: We Are Covert

Categories: Clothing and Fashion

We Are Covert, 2 months ago