Tencel - Forest to Fibre
To support Tencel’s launch campaign into the consumer market, the Covert studio were commissioned by Journey Further to produce a film that explored the production process of Tencel fibres.
From the humble beginnings of a Beach tree, the fibres undergo a transformative process that includes spinning, colour dying and threading as it is worked into various branded garments such as Gym Shark and H&M.
Before it was a necessity, we made it a choice. At Covert, we chose to tread off the beaten path, explore beyond the confines of traditional workspaces and dive headlong into the boundless possibilities of the remote work realm. It wasn’t an adaptation to a global pandemic; it was a deliberate, forward-thinking decision made with a daring spirit and creative foresight. Covert, now a globally spread team of imaginative creatives, accomplished artists, and prodigious producers, boomed from this audacious move.
Our decision to go remote not only gave us the freedom to tap into talents without geographical limitations but also allowed us to foster a work culture that values outcomes over office hours, brilliance over bureaucracy, and creativity over cubicles.
Five years down the line, we stand as a testament to the power of inventive thinking and seamless global collaboration. Our portfolio speaks volumes, adorned with visually striking motion designs and compelling VFX work. We craft memorable visual narratives for commercials, content, music videos, and long-form productions.
Our clientele is as diverse as our team, stretching across brands, agencies, and production houses around the globe. We believe in reducing noise and focusing on what matters – delivering unparalleled work that tells a story, resonates with the audience, and leaves a lasting impact. At Covert, we cut through the faff, dive straight into the heart of creativity, and emerge with results that exceed expectations.
Welcome to Covert.