Takara Belmont Corporation - Hair album
We created a film to empower people working in hairdressing salons, who were experiencing a drop in customers due to the pandemic.
Associating hair with everyday memories, we depicted the life of a customer with animation featuring puppets created from the old hair being cut away. Through the story, in which a wife is gently pushed to carry on by the memory of her dearly departed husband, we hoped to turn hairdressers on to the ability they alone have to bring someone back to life through their hair.
Founded in 1895, Hakuhodo is a global top ten integrated marketing solutions company. Through our network linking over 150 offices in 20 countries, we work in partnership with more than 3,000 clients. Some of these relationships have endured for over 60 years. Building on our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.