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Takara Belmont Corporation - Hair album

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We created a film to empower people working in hairdressing salons, who were experiencing a drop in customers due to the pandemic.

Associating hair with everyday memories, we depicted the life of a customer with animation featuring puppets created from the old hair being cut away. Through the story, in which a wife is gently pushed to carry on by the memory of her dearly departed husband, we hoped to turn hairdressers on to the ability they alone have to bring someone back to life through their hair.

Advertiser: Takara Belmont Corporation

Agency: Hakuhodo Inc.

Hakuhodo, 1 month ago