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Optrex - Screen Eyes

Optrex
23/05/2022
Music & Sound
London, UK
23
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Credits
Brand
Agency / Creative
Music / Sound

London based Advertising Agency Havas commissioned A-MNEMONIC to produce the soundtrack on their Optrex ‘Screen Eyes’ Advertising Campaign.

Black Mirror director Owen Harris was behind the surreal TV ad, set in a Utopian world where people developed eyes the shape of Smartphone screens.  The commercial raises awareness of “screen eyes”-  a dry feeling in your eyes that can occur from looking at screens for a long period of time.

The Result:

A-MNEMONIC produced a soundtrack that enhanced the atmosphere of the ScreenEyes world, something that was slightly warped. A bed of sound that draws you in and builds the tension…That highlights the problem, and then
releases itself with a positive change as the product is applied and the problem solved.

About A-MNEMONIC Music

A-MNEMONIC are experts providing creative music solutions for advertising, brands, radio and TV entertainment.  

Recent work includes sonic branding for Which?, Getir, The Guardian, TalkTalk, and music themes for Love Island, Never Mind The Buzzcocks, and I Literally Just Told You...
Based in Soho, London.