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The Guardian - The Guardian Podcasts - Audio Branding
The Guardian
23/05/2022
Group745
Music & Sound
London, UK
21
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Credits
Brand
Production Service
Music / Sound

Despite being the leading commercial podcast publisher in the UK, The Guardian has only recently turned its attention to the task of branding their podcast offerings.

The marketing team at The Guardian sought help from A-MNEMONIC to create a suite of audio assets they could use across their podcasts – reflecting The Guardian’s core values and the concept of ‘diverse voices in conversation’. 

Besides creating a sonic identity for the suite of podcasts, A-MNEMONIC also had to search and cast five male and female voices that could veritably represent the sound of contemporary Britain.

The experimentation led the A-MNEMONIC team down different paths over the course of two intense weeks where a favourite idea emerged – The ‘Guardian Bounce’ – composed by A-MNEMONIC’s Adam Shaw. 

As one of the most trusted and respected outlets in the world, The Guardian’s audio branding had to clearly encompass the brand’s identity. What A-MNEMONIC did was create an original sonic umbrella, housing disparate podcasts under its cover, that artfully communicates The Guardian’s ethos in just a few impactful seconds.

About A-MNEMONIC Music

A-MNEMONIC are experts providing creative music solutions for advertising, brands, radio & TV entertainment.  

Recent work includes sonic branding for Which?, Getir, The Guardian, TalkTalk, and music themes for Love Island, Never Mind The Buzzcocks, and I Literally Just Told You...
Based in Soho, London.