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Dove - Selfie

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Part of Dove’s Self-Esteem Project and the sequel to their iconic Evolution ad, ‘Dove Selfie’ continued to challenge our perceptions of beauty. Director Dannan Breathnach's film offers a thought-provoking narrative that explores the industrial forces behind the influencers' seemingly quick and perfect Instagram selfies. The film uses a combination of a single shot and a reverse shot to pull back the veil on this manufactured reality and reveal that the fight against impossible standards of beauty continues. 

Client: Dove

Agency: Ogilvy

Production Company: Irresistble Studios

Director: Dannan Breathnach

Senior Producer: Rebecca Shawyer

DOP: Keidrych Wasley

Genres: Luxury, Fashion & Beauty, Storytelling

Categories: Beauty & Health

Irresistible Studios, 2 months ago