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Group745
Group745
Group745
Group745
Group745
Group745
CEX - Good Choices
CEX
23/05/2022
Group745
Production Company
London, UK
19
Share
Credits
Brand
Agency / Creative
Production

Taking inspiration from Wes Anderson's colourful characters & aesthetics, director Paul Maynard concocted a trifecta of character stories to illustrate CeX's core message; imagine what you can do with the cash you earn by trading in your old games and technology. These fun irreverent films were so successful that CEX continued to utilise them year after year, making it one of the brand's longest-running campaigns.

About Irresistible Studios

Irresistible Studios is home to three specialist, award-winning, production studios, covering the full spectrum of film and image requirements for agencies, brands and record labels.