I Like Music
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Contemplative Reptile
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CEX - Good Choices

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Taking inspiration from Wes Anderson's colourful characters & aesthetics, director Paul Maynard concocted a trifecta of character stories to illustrate CeX's core message; imagine what you can do with the cash you earn by trading in your old games and technology. These fun irreverent films were so successful that CEX continued to utilise them year after year, making it one of the brand's longest-running campaigns.

Client: CEX

Agency: Strange Thoughts

Production Company: Irresistible Studios

Director: Paul Maynard

Producer: Faye Wilkinson

DOP: Keidrych Wasley

Grade: Keidrych Wasley

Sound Mix: Gustaf Jackson

Genres: Dialogue, Storytelling, Comedy, People

Categories: Consumer Electronics

Irresistible Studios, 2 months ago