CEX - Good Choices

​Taking inspiration from Wes Anderson's colourful characters & aesthetics, director Paul Maynard concocted a trifecta of character stories to illustrate CeX's core message; imagine what you can do with the cash you earn by trading in your old games and technology. These fun irreverent films were so successful that CEX continued to utilise them year after year, making it one of the brand's longest-running campaigns.​